We do make a bit of a song and dance about the fact we sell cheap toner cartridges, but in essence, we’re not the biggest fans of the word ‘cheap’. When you hear cheap toner cartridges, you automatically think of something of an inferior quality, something inadequate, something not very City Ink Express!
You see we use the words cheap toner cartridges, because that’s what they are. We go to great lengths to ensure we offer the most competitive price on all of our toner products, and all the products we sell in general. The rising cost of ink is somewhat of a concern to all printer-users, so we endeavour to make pricing our focal point. We barter with the suppliers to try and get our toner as cheap as possible, so we can then sell it on to you for a fair price.
City Ink Express also like to offer you compatible options as well as original ones – compatible cartridges are made by alternative manufacturers to fit a particular printer, and are usually quite a bit cheaper. Now it has been proven that compatible cartridges do not give you the same quality and print-consistency that the original ones will, but they are still competent, and if you don’t mind taking a slight dint in such areas you can save yourselves a ton.
So when we say cheap toner cartridges, we are highlighting the effort to which we go to in keeping costs down; what we’re not referring to is a cheapening in the standard of the products we sell. In fact, we test all of our toner cartridges extensively, and to ISO standards – this close level of scrutiny means that any toner cartridge you purchase from us is guaranteed to produce optimum prints, consistently.